A New Horizon for CurrentBody

by Chloe Beveridge

Press • 15 January 2019

A New Horizon for CurrentBody

For almost 10 years, CurrentBody has led the way as the first online retailer specialising in at-home beauty devices. Recognised for our expert product knowledge, unique customer experience and a range of beauty devices that have been chosen based on their proven results and professional technology, 2018 has been a year of global expansion.

Establishing an international presence with localised sites in Germany, France, Italy, and Spain, as well as cementing a presence in America and Australia, with the backing of NVM Private Equity, we are proud to announce a joint venture with Thakral, who are specialists in beauty, wellness and lifestyle distribution partnerships, as part of our continued growth into China.

With China being one of the fastest growing markets for beauty devices, our collaboration with Thakral will offer Chinese customers the ultimate choice in the at-home beauty device category. With brands who are new to China, as well as offering highly informative and unique education through bespoke content, collaborating with China's major e-commerce platform's will make this range accessible to all Chinese customers.

Thakral’s Chief Executive Officer, Mr. Inderbethal Singh Thakral said: “The joint venture is part of our strategy to grow our Lifestyle Division in China. Joining hands with CurrentBody will enable us to create a category-leading position in China’s at-home beauty device market. We are looking forward to using our network and strong relationships with various platforms to create true value, together with CurrentBody.”

Laurence Newman, Co-Founder and CEO of CurrentBody, added: “We are delighted to have Thakral as our strategic partner. Our wealth of experience as an online retailer of at-home beauty devices combined with Thakral’s distribution expertise in China provides us with the perfect strategy to broaden our business footprint and address the needs of Chinese consumers. This partnership will place us on a trajectory towards becoming the go-to online platform for at-home beauty devices globally.”

Read the full article about the CurrentBody China JV in Manchester Evening News here. For partnership opportunities and further press information, please email press@currentbody.com

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