by Chloe Beveridge

• 23 July 2018

We were delighted to hold our first event in the capital at the urban chic venue of the Ham Yard Hotel in London’s Soho. Anti-ageing is one of the biggest growth areas of home-use devices - hot on the tracks of facial cleansing and hair removal in this fast moving sector and leading the way across the water are NuFACE.

A brand developed, and lovingly hand made in San Diego (we've seen them polish the metal spheres on every device!) is beginning to cause a stir in Europe, and we are fortunate to be partnering with a forward thinking and innovative marketing team who made the trip over.

A selection of the UK’s most influential journalists and bloggers joined us for breakfast to enjoy some amazing pastries but more importantly to see the effect microcurrent can have on our lines and wrinkles.

Surprisingly NuFACE has been around since 2005 and in that time refined and developed as the demand has evolved for home use treatments and it now represents arguably the most well-known device on the market. Importantly NuFACE has gained popularity among skincare professionals and consumers alike because of its proven FDA approved technology, safe ease-of-use, and beautiful, visible results.

Kate Prais-Szaka, one of NuFACE’s founding employees, wowed the audience to temporarily put down their smoked salmon and take a closer look at the model whose face on the left side had risen far above her right as a result of just a few minutes work from our expert. It wasn’t long before everyone was keen to try the little device out and of course take one home and start the treatments for themselves.

Kate’s experience demonstrating NuFACE around the world to a TV audience meant all our guests were left full of detailed information on the benefits of microcurrent and full of cinnamon swirl, of course, courtesy of our wonderful hosts. A fantastic venue, one of our favourite products and guests, tuned into the growing benefits of at-home beauty technology. The perfect combination for breakfast.

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